China hasn't exactly 'launched' the health and fitness concept recently

China hasn't exactly 'launched' the health and fitness concept recently; rather, in July 2026, the State Council officially issued the "National Fitness Plan (2026–2030)," marking that during the 15th Five-Year Plan, national fitness will be elevated to a national strategic action, promoting the integration of sports and medicine and the development of a high-quality public service system.‌‌

Core Policy Trends

National-Level Plans Implemented: Around July 23, 2026, the State Council issued the "National Fitness Plan (2026–2030)," setting clear targets for 2030 such as 4 square meters of sports facilities per person, 40% of people regularly exercising, and 3.3 social sports instructors per 1,000 people.

Strategic Upgrade Direction: Shifting from "broad coverage" to "high-quality supply," focusing on building local fitness facilities, promoting scientific fitness guidance, using AI to support personalized exercise plans, and strengthening events and safety supervision.

Collaborative Policy Context: At the same time, the "National Health 15th Five-Year Plan" emphasizes "health first," promoting the integration of sports and medicine, exercise interventions for chronic diseases, and life-cycle health management, creating a synergy in policies.

Why It Feels Like "Recently Launched"

Concentrated Timing: Several major documents were released intensively in late July 2026, triggering media coverage and giving the impression of a "new launch."

Visible Implementation: Local areas have started to put into practice new venues, community events, and smart fitness equipment, making public awareness significantly higher.

International Attention Added: Foreign media reporting on the boom in outdoor sports and consumer activity in China further reinforces the perception that "China is heavily promoting it."

Health and exercise have long been national strategies in China (e.g., the 2016 "Healthy China 2030" plan). The recent actions are essentially a strategic deepening and resource boost for the new five-year period, aiming to tackle challenges like aging and the younger onset of chronic diseases, turning exercise into a key tool for preventive healthcare.

There’s support for sports equipment demand:The plan suggests increasing the supply of fitness facilities through multiple channels, developing new types of fitness equipment, and promoting the integration of sports and health. On top of that, with the goal in the '15th Five-Year Plan for Building a Strong Sports Nation' to have the total scale of the sports industry surpass 7 trillion yuan by 2030, the overall demand for sports gear, rehabilitation aids, and related products is set to expand.

What kinds of sports equipment need surface coating?

1. Outdoor public fitness equipment

- Typical items: equipment commonly seen in communities and parks, such as pull-up bars, walking machines, and abdominal benches.

- Coating requirements: Often use electrostatic powder coating to achieve anti-corrosion, rust-proof, and weather-resistant effects, suitable for long-term outdoor exposure.

2. Sports racket equipment

- Typical items: the outer frame parts of badminton and tennis rackets.

- Coating requirements: Usually made of metal or carbon fiber, using electrostatic spraying to improve rust resistance while enhancing the look and feel, boosting product competitiveness.

3. Plastic parts of fitness equipment

- Typical items: plastic covers and grips on spinning bikes and strength training machines.

- Coating requirements: Use special textured wear-resistant paint to improve slip resistance and sweat corrosion resistance, ensuring that frequent prolonged use does not cause paint to peel.

4. Carbon fiber sports equipment

-Typical items: golf clubs, carbon fiber bicycle frames, sports helmets.

- Coating requirements: Use UV-curable coatings that balance lightweight, UV aging resistance, and scratch resistance, meeting the performance needs of professional sports scenarios.

If you have bulk coating needs for metal sports equipment, you can choose professional electrostatic spraying equipment like HDA to ensure even coating, high yield, and smooth inspection.

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